![]() While you won’t be able to write a complicated story with multiple characters and actions, marketing videos still need movement. Most people don’t think about a marketing video in terms of plot when they first start writing their video marketing script. ![]() ![]() By creating descriptive settings and characters, you won’t need additional narration. ![]() For instance, if you’re selling a revolutionary product that has the potential to change a person’s life, create a character and situations that demonstrate the change that owning your product would make. Whenever possible, show the story rather than narrate. For a one-minute or one-page long video, you must be very selective with your content because there just isn’t the space to include a lot of information. A one-page script written using a screenwriting tool like Final Draft Pro or Celtx equals one minute of video. However, if you’re writing a script for a TV commercial, you must fit whatever content you can into a video that’s only, say, 30 or 60 seconds long. With YouTube videos, you can write longer, more informal scripts that you can upload yourself. Before you start writing your marketing script, identify the medium and, for instance, learn the differences between writing for YouTube and writing for a TV commercial. ![]()
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